If one of the first companies you think of isn't Disney then you must live under a rock. They are one of the top five companies that control today's media. From ESPN, ABC, A&E, Marvel, Buena Vista, Pixar, Lucasfilms and more. With that Disney has been able to grow fast and rise to power in a relatively short time from when it was created, Disneyland did just barely celebrate their 60th birthday and Disney was founded 93 years ago.
"For the first time a civilization has reached a point where most people are no longer preoccupied exclusively with providing food and shelter ... There was a time when only the rich had much leisure. Then came mass production and automation - and suddenly what used to be the small leisured classes became the big leisured masses." says Steven Watts the author of The Magic Kingdom.
Something that Disney has been known for is their highly loved movies. From the new and improved movies to the lovable originals and classics. Before Disney was the multi billion dollar company it is now they were making their films on a budget and doing little things to make the animation process easier.
After the Great Depression (1929-39) and then World War II (1939- 1945). Companies like Disney did very well because of the fairy tale stories were those that people were wanting to hear because they had been longing for happy stories.These companies were able to mass produce their commodities like movies using techniques like the film reproduction or rotoscooping technique.
What the animators would do is take the basic sketches of scenes and then go in and redraw over them to create the new movie scenes. This was very common for dancing scenes or ones with lots of movement. This is because the animators would make work easier and because of budget restraints it was more convenient.
In the Work of Art in the Age of Mechanical Reproduction it talks about how all art based is reproducible. Anything man made like movies and film can be imitated. Granted the Disney films are being reused and then redone.
Now days that is not the case and with the help of compute and digital animation aids it is no longer a short cut for films.
List of Disney Movies with Re Production
Robin Hood (1973) VS Snow White (1937)
Robin Hood (1973) VS Aristocats (1970)
Robin Hood (1973) VS Jungle Book (1967)
Sword and the Stone (1963) VS The Truth About Mother Goose (1957)
Sword and the Stone (1963) VS 101 Dalmatians (1961)
101 Dalmatians (1961) VS Jungle Book (1967)
Winnie the Pooh (1977)VS Jungle Book (1967)
Sleeping Beauty (1959) VS Beauty and The Beast (1991)
You can see an extensive list here
1. What are the pros and cons of having power companies like Disney?
2. Should Disney be remaking the old movies because of the reproduction?