Many women, and men, have began to do fashion vlogs including make-up, skin care, hair tutorials, etc. Burgess and Green found that 2,177 videos come up coded as user-created sources throughout their research. About forty percent of these included vlogs. Vlogs are a type of conversation through the creation of video. These people create video content while giving tutorials on how to do beach waves, the "top knot", "summer make-up", in home self tanner, etc. Some of these people have become quite popular with their vlogs, and have people all over the world doing their own tutorials from home.
One I have personally followed for a couple years now is Cara Loren. She does different fashion tutorials to show how she does her hair, make-up, etc. She is from Utah so this is one I familiar with. Overtime she has become even more and more popular with her vlog tutorials, fashion blog etc. However, there are so many men and women doing these across the country.
These tutorials have become popular over the last couple of years and have become quite the hit across YouTube. These continue to seek popularity as people across YouTube show the world what products and brands they use. This is something that they have integrated into their lives and post these tutorials quite frequently. " YouTube only really makes sense when understood as something that people make use of in everyday life," (pg. 47).
With YouTube tutorials becoming quite the trend across America, during the creation of many of these tutorials, things have gone wrong. This has resulted in popularity to the video. It is almost comical the amount of "gone wrong" moments in the recently popular make-up, skin care, hair tutorials, etc. Many of these people have attracted large audiences with their "fail" moments.
The metrics analyzed from raw frequencies of views, comments, response videos, and additions to users' favorites, ultimately make the published content popular. It is up to the user if they deliberately create content in attempt to receive attention and popularity from it, or if they publish content that draws in smaller audiences (pg. 41). In these tutorial's "gone wrong", these users have published anyway with the intent to receive popularity. And it works! We watch these and make them extremely popular.
The most recent "gone wrong" tutorial has been the charcoal mask. The charcoal mask is supposed to remove black heads and leave your skin feeling smooth and refreshed. After applying, it has been a difficult removal process causing pain while ripping off tiny baby hairs on the face. People have vlogged this to share with the world what they just experienced, and many people caught on sharing these videos all over social media.
My questions to you..
1. If you recorded a video and something went terribly wrong, would you still post it?
2. Have you tried any particular tutorials yourself at home? Was it successful?
3. Why do we as a society continue to watch these and make people famous?