Monday, January 18, 2021

Military and Popular Culture

 


"I feel the need....the need for speed"! This pop culture phenomenon has been around for decades now. Here we are on the eve of Top Gun sequel that is set to release this summer. Why was this movie such a phenomenon? 

The release of the original Top Gun came at the end of the Cold War era. The movie was a major hit. Quoted for decades..... So "talk to me Goose". One of the most quoted lines from the movie. I still hear people using this quote in many different circumstances, settings, and context. As a young and impressionable adolescent in the late 1980's. This movie had a major impact on me. How cool would it be to become a fighter jet pilot? Well, this movie had the same impact on many young Americans. After the release of the first Top Gun Movie. The U.S. Navy saw a heavy increase of young American adults inquiring the Navy Recruiting Office on how one could become a pilot. A major motion picture became a great recruiting tool. Who knew?

Now, pop culture is in all aspects of our life. In response to this phenomenon, The United States Military realized the effective use of pop culture to spur potential recruits to sign up. Sure, there are also some money incentives that are enticing. However, none is more enticing that the perceived opportunity to fly fast jets and play beach volley ball. Top Gun was a success in the establishing the Military in pop culture in the late 1980's.  

Do you think the Military is part of pop culture or is it in a demographic of it’s own?


No comments:

Post a Comment